Welcome to the Frequently Asked Questions (FAQ page). Below, we have tried to answer the most common questions visitors to this our Web site may have. If you find that your question is not answered on this page, please e-mail us compete@imagekraftagency.com or imagekraft@msn.com or call us between 7 am and 4 pm at 618-979-8413.

Q: How did the name Imagekraft become the name of your company?

A: Imagekraft means creating a corporate image or corporate identity.  We believe small to medium-sized businesses can be even more competitive through company names, slogans and memorable logos. In this age of high speed purchasing, imaging, or “branding” helps the consumer identify their preferred business more quickly.  As a business, your concern should be about consistency in your web site, brochures, newspaper advertising, trade show displays, TV commercials and more!

Q: How does Imagekraft Agency charge for its services?

A: Imagekraft provides an initial consultation absolutely free. From there, a business owner may elect to utilize Imagekraft on a retainer basis or on a per project basis. The standard commission rate is 20% through external production vendors. The standard commission rate is 15% of the total amount for media placement. These commission rates are offset by Agency Discounts. The lead generation services vary according to which plan you choose.  Production rates start at $40 per hour.**

Q: How can I use your lead generation services?

A: “Fishing for Leads” is the lead generation service of Imagekraft, that allows retail service companies, such as home improvements, heating and cooling, etc, to become a business partner.  Business partners are promoted at area events, and receive contact information of qualified potential customers.  You may either choose to pay a flat fee for Imagekraft representing you, or you may pay per qualified lead.  See Fishing for Leads.

Q: What advertising is best for my company?

A: Every situation is different.  It is important to allow an independent party to get a snapshot of where your businesses is succeeding and where it is falling short.  The Imagekraft Agency can help you improve on your successes and redirect your efforts that are not fruitful. It’s a good idea to begin tracking advertising dollars to see which gives the greatest return. The Imagekraft Agency can help you get better positioning, which will improve your chances for success!

Q: Why should I speak to The Imagekraft Agency first?

A: This is the time for you to be encouraged about your business! Don’t try to do it alone.

Also, Account Execs serve you what they are selling.

Imagekraft Agency serves you.

Q: What in the world is that logo?

A: It’s a flying fish with an orange circle representing the sun during an eclipse. It has much deeper explanations, however in the short...   It made you look!!!

Q: How much time and effort is devoted to research?

A: Imagekraft researches your company, products, services and competitors.  This may require some interaction from you and/or your employees. From this information, Imagekraft will develop a marketing budget, marketing goals and a creative brief. Time of completion is between five to ten hours, depending on the size of your business. Imagekraft may add more time for a company with multiple market areas, for instance River Bend, St. Charles and Columbia, Missouri. Each of these are separate market areas, and may have unique marketing solutions. 

**Imagekraft rates are for labor-based fees, and do not include additional staff needed to complete larger, more labor-intensive projects. Please ask for details. Projects are estimated on a bid basis. Stock photography, special music, sound effects or any other artist compilations are additional fees.  Labor rates are a minimum of $40 per hour for in-house production.

Q: Why is the The Imagekraft Agency better than its competitors?

• A: Low Overhead.
• A: Diverse knowledge base in both basic advertising, direct response marketing and online keyword and copy manipulation. 
• A: The Imagekraft Agency uses large agency creative strategy on a smaller scale.
• A: Find another agency who talks about Return on Investment, Cost Per Lead and Cost Per Sale. The Imagekraft Agency audits media spending, so you will know what is working, and what isn’t!
• A: The Imagekraft Agency is not a print-based graphic designer. The Imagekraft Agency is MORE! The Imagekraft Agency has little difficulty in performing market research, analyzing competitors, directing broadcast commercials, editing digital audio and video, camera work, lead generation, press release writing, media pitching, search engine optimization, spelling, punctuation, editing, proofing, keeping timelines and management. So, besides doing the basic branding brochure, business cards and a web site, there are more tools for an effective execution.
• A: Much of the work that The Imagekraft Agency performs is done in-house. This means you are not paying extra!

The  Imagekraft  Agency  1209  W.  Woodfield Drive   Alton, Illinois 62002        (618) 979-8413

Copyright 2010.  All Rights Reserved.  Any content, photos and/or likeness, including “The Flying Fish” logo and “Integrated marketing innovations take flight” may not be transcribed, copied or reproduced without express written consent by The Imagekraft Agency. Stock photography used in site by iStockPhoto. Other photography is owned by The Imagekraft Agency.

Imagekraft Agency is a top public relations firm in the Alton, Illinois PR Firms guide on HelpMyPR.com.