The other branch of Search Engine Marketing is known as Search Engine Optimization, or SEO.
SEO is a dedicated effort that entails focusing on keywords, creating an easy-to-travel website, and consistently adding new content for your new and returning visitors. This is the easiest way for Imagekraft to describe a large process of making your business or organization known to a web audience.
It is our professional opinion that it is better to invest in a website that is a living story of your business or organization, before getting involved with PPC or Pay-Per-Click. A well-planned website works across search engines, and not just the largest. As we have all witnessed throughout technology, there is always the next big tech company on the horizon. This means you should invest in a finely tuned multi-screen compatible website, search engine updates, and up-and-coming search engine competitors.
The following are a few Search Engine Optimization strategies that may increase your likelihood of a strong search engine presence:
- Google Business Page
- Bing Business Page
- Google Geo-location Verification
- Google Analytics Tracking Code
- Relevant Page Description
- Relevant Page Headings
- Metatags
- Product Landing Pages
- Link Building
- Sending news updates to offline media
- Photograph updates
- Video Integration
- Adding video uploads to You Tube, Google Business, Meta, X
Whether you hire the webmaster company to support the SEO of your website, a consultant, or internal staff member, it is necessary to review you SEO strategies through analytics reports, such as Google Analytics (G4). This extensive list of SEO strategies is not exclusive, and these strategies are not guaranteed to work by a magical wave of a wand. SEO takes time and effort.
SEO strategies in your website are much like feeding coal into a locomotive engine. If you stop feeding your website, the train slows down and eventually goes nowhere. If want to grow your business, feed your website!
| Google Business Page Set-Up | Imagekraft will set-up a Google business listing to help you appear in a web search and Google Maps. Please include your company name, address, phone number and website information. You will need to provide the login and password to fill content. You will be required to provide verification code and photo of your store or office to be represented in Maps. | $200 set-up fee* *Pay only $250 by setting up both Google and Bing Businesses pages at the same time |
| Bing Places for Business Set-Up | Imagekraft will set-up a Bing business listing to help you appear in a web search and Bing Maps. Please include your company name, address, phone number and website information. You will need to provide the login and password to fill content. You will be required to provide verification code and photo of your store or office to be represented in Maps. | $200 set-up fee* *Pay only $250 by setting up both Google and Bing Businesses pages at the same time |
| Google Business Updates | To improve local SEO, Imagekraft will update Google Business with a single announcement, offer, photo, or video. This typically will show to the right of search engine results when your business name is searched. You will be required to provide Google login for us to access your Google Business page. | $50 per post, no editing |
| Bing Places for Business Updates | To improve local SEO, Imagekraft will update Bing Places for Business with a single announcement, offer, photo, or video. You will be required to provide Bing login for us to access your Bing Business page. | $50 per post, no editing |
| Photo Correct, Tags and Uploads | Imagekraft Agency will provide basic photo correction (crops, color correction), tags and uploads to up to twenty-five of your photos per month (with logo watermarks). You provide keywords per photo. Imagekraft will upload them to Google Business or your web site. Google login or web login required. | $250 per month |
| *Blog Post | Imagekraft Agency will write blog post(s) relevant to your industry on your web site using two of your keywords/key phrases. You provide the photos or graphics. Minimum one blog per month for three months. Website login required. | $300 minimum/$100 per month |
| Additional Web Page | Each month Imagekraft Agency will add a new web page to your existing web site to provide new content and better search engine performance. Up to ten photos, videos, or graphics on single page included. Website login and Google Analytics access required. | $250 per month |
| Optimized Press Release | One news story press release, pitched up to five local news media. Optimized blast (a $50 value) included. Published stories creates a back link to your web page, which is Search Engine searchable (One market DMA). For more effective SEO include a blog post* with links to the online media stories. | $250 per month |
| E-commerce Photo Shoot* | Imagekraft Agency will snap in one session up to two hours of product photography and upload to one cloud drive included. | $250 per two-hour session |
| Web or Social Content Photo Shoot* | Imagekraft Agency will snap up to two hours one location of your product, services, employee profile pics, realtor pics, etc, and upload to one cloud drive included. Photo editing extra. | $250 per two-hour session |
| Video Blog* | Imagekraft Agency will direct and shoot, three unscripted video blog up to 3 minutes in length at one location. Session has unlimited takes for up to 1 hour formatted for only– 16:9 ratio (You Tube, X) or 9:16 (Instagram, Tik Tok). Upload to cloud drive included. Social or web uploads additional. | $400 per month |
| Google Analytics | Imagekraft Agency will have access to your Google G4, analyze your performance, produce end-of-month reports of web traffic and offer recommendations on how to improve your Search Engine traffic. | $250 per month |
| Google Analytics Tracking Code | Imagekraft Agency will enter a Google Analytics tracking code into your website page headers for the purpose of tracking website performance. | $200 set-up fee |
If you have any questions about how Imagekraft creates SEO strategies that build your search engine ranking, contact us today!