Twenty years ago in Alton, Illinois, I created Imagekraft as a method to solve creative and marketing stagnation that small to medium sized businesses suffer. My approach has always been a recommendation to create a marketing plan, regardless of where you are in your growth. A marketing plan keeps you focused on your goals and your target audience. It also helps keep your marketing media and materials spend efficient, so you can afford a greater versatility in creating better brand with stronger impactful materials.
Imagekraft is the foundation of the real-world knowledge and experience. The aim of my brand is to build a long-term game plan that survives the instability of market conditions, technology, and new competition. The success I have had with small to medium sized businesses is through a partnership, and not pressuring into over-budget spending.
By entering into a relationship with Imagekraft, you will have a trusted partner guiding you through your plans, streamlining your budget, and strengthening your brand. Because Imagekraft operates lean much like you do, I personally produce the majority of the materials produced, manage the ad spends, and review campaign successes with you. I personally design and edit with many applications within Adobe Creative Cloud and use professional equipment.
So, “agency” in Imagekraft operates more like a boutique or “lean and mean” agency. Although, I do occasionally add freelancers and independents, I do not subscribe to apps with overseas workers or an amateur labor force. I believe in quality, and if you listen to my podcast on Spotify, you will understand, how I feel about using professionals.
Upon relocating from the St. Louis area to the Tampa area in 2023, I have noticed this market is strong with start-ups, franchises, and many marketing positions left open. This is a creative marketing community without the ability to fill company needs. This excites me.
Imagekraft serves businesses on an a la carte basis where no long-term commitment is required. This helps when a company is in the interim, and do not have permanent staff members in place. Imagekraft also serves through a long-term commitment with a retainer agreement, especially in small business support situations or a key marketing employee has taken leave. Either way you choose, click HERE for more on pricing.
If you have needs, and don’t know how to proceed, call me, text me, or email me. I am always willing to listen and ask questions. The first thirty minutes are free with no obligation. 31 minutes to 60 minutes is reasonably priced at $100.
—James Scheffel, Founder of Imagekraft Agency