Author: imagekraft

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Pinellas County Florida Real Estate Photography

Real Estate Photography Content for Pinellas County MLS

Imagekraft Agency captures photos of interior and exterior visuals of Pinellas County real estate using Sony Alpha with an ultra-wide lens. Imagekraft assists real estate agents in marketing their Pinellas County homes on MLS through photography content.

Ready to impress home buyers into purchasing their future Pinellas County home? Imagekraft Agency offers readily available content for your MLS listing. If you need marketing materials, social media content and video listings, Imagekraft is also able to accommodate these requests, also.

We use a wide variety of lenses for the appropriate shot. Imagekraft also has access to a few photo editors that enhance the color, contrast and provides a few other techniques. We also create meta tags inside the photo data of your photos that uses keywords for search engine indexing.

Imagekraft has a package price for an individual home or a package price for three or more homes. Our Saturday times are hourly beginning at 8am and concluding at 6pm. These shoots are dependent on Saturday weather.

If you are interested in adding drone services to your listing, please include in your request. Imagekraft uses Imagekraft Sky which is our brand of drone services. If you want more information about drone photography and videography, navigate to https://imagekraftsky.com

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Saint Petersburg Florida Real Estate Photography

Real Estate Photography Content for Saint Petersburg MLS

Imagekraft Agency captures photos of interior and exterior visuals of Saint Petersburg real estate using Sony Alpha with an ultra-wide lens. Imagekraft assists real estate agents in marketing their Saint Petersburg homes on MLS through photography content.

Ready to impress home buyers into purchasing their future Saint Pete home? Imagekraft Agency offers readily available content for your MLS listing. If you need marketing materials, social media content and video listings, Imagekraft is also able to accommodate these requests, also.

We use a wide variety of lenses for the appropriate shot. Imagekraft also has access to a few photo editors that enhance the color, contrast and provides a few other techniques. We also create meta tags inside the photo data of your photos that uses keywords for search engine indexing.

Imagekraft has a package price for an individual home or a package price for three or more homes. Our Saturday times are hourly beginning at 8am and concluding at 6pm. These shoots are dependent on Saturday weather.

If you are interested in adding drone services to your listing, please include in your request. Imagekraft uses Imagekraft Sky which is our brand of drone services. If you want more information about drone photography and videography, navigate to https://imagekraftsky.com

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Largo Florida Real Estate Photography

Real Estate Photography Content for Largo MLS

Imagekraft Agency captures photos of interior and exterior visuals of Largo real estate using Sony Alpha with an ultra-wide lens. Imagekraft assists real estate agents in marketing their Largo homes on MLS through photography content.

Ready to impress home buyers into purchasing their future Largo home? Imagekraft Agency offers readily available content for your MLS listing. If you need marketing materials, social media content and video listings, Imagekraft is also able to accommodate these requests, also.

We use a wide variety of lenses for the appropriate shot. Imagekraft also has access to a few photo editors that enhance the color, contrast and provides a few other techniques. We also create meta tags inside the photo data of your photos that uses keywords for search engine indexing.

Imagekraft has a package price for an individual home or a package price for three or more homes. Our Saturday times are hourly beginning at 8am and concluding at 6pm. These shoots are dependent on Saturday weather.

If you are interested in adding drone services to your listing, please include in your request. Imagekraft uses Imagekraft Sky which is our brand of drone services. If you want more information about drone photography and videography, navigate to https://imagekraftsky.com

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Clearwater Florida Real Estate Photography

Real Estate Photography Content for Clearwater MLS

Imagekraft Agency captures photos of interior and exterior visuals of Clearwater real estate using Sony Alpha with an ultra-wide lens. Imagekraft assists real estate agents in marketing their Clearwater homes on MLS through photography content.

Ready to impress home buyers into purchasing their future Clearwater home? Imagekraft Agency offers readily available content for your MLS listing. If you need marketing materials, social media content and video listings, Imagekraft is also able to accommodate these requests, also.

We use a wide variety of lenses for the appropriate shot. Imagekraft also has access to a few photo editors that enhance the color, contrast and provides a few other techniques. We also create meta tags inside the photo data of your photos that uses keywords for search engine indexing.

Imagekraft has a package price for an individual home or a package price for three or more homes. Our Saturday times are hourly beginning at 8am and concluding at 6pm. These shoots are dependent on Saturday weather.

If you are interested in adding drone services to your listing, please include in your request. Imagekraft uses Imagekraft Sky which is our brand of drone services. If you want more information about drone photography and videography, navigate to https://imagekraftsky.com

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Hurricane Helene and Hurricane Milton Offers

Gulf Coast and Suncoast Hurricanes 2024

If your business is located in any of the counties ravaged by Hurricane Helene or Hurricane Milton, which include Pinellas, Sarasota, Manatee, Hernando, Hillsborough, and others, I would like to extend my heartfelt sympathy to your interruption of your livelihood. I hope that you, your family, friends, and all of your customers have come through safely.

Imagekraft wants to serve you during this time of need by helping you communicate with your friends and customers via your website and social media channels. How would we do this? We will travel to your location and provide you professional photography and video services at a crisis discounted rate.

I am creating three offers to help your business. The first offer is more of a general way to communicate with your customers and is good for all businesses who have been affected by Hurricanes Helene and Hurricane Milton. The second and third offers are specifically for those businesses who are in rebuilding the Greater Tampa area, which include construction, remodeling, roofing, windows, siding, plumbing, and any other home services business.

Offer One: Business Status Video for Website and Social Media

This video is to be used exclusively for critical communication for your business. This communication is intended to let your customers know that you are okay, if you need help, and when you will resume operations. You will upload your video to your blog or social media channels.

Imagekraft will record up to one hour of video of a talent and footage using two 4k cameras for both horizontal and vertical videos for social media. Of the video footage recorded, Imagekraft will edit ONE horizontal OR ONE vertical video usable for social media channels, (up to 3 minutes on either video of total run time). Price includes a first-round re-edit and approval. Imagekraft will provide you your final video via a mutually acceptable cloud drive for you to download. Music and voiceover will not be provided.

$200 (payable by Venmo)

Offer Two: Photography Aftermath and Completed Restorations

These photos are intended for you to have before and after photos of your project work per home. This will come in two phases. The first photography session on ONE location will show the hurricane aftermath of Hurricane Helene and/or Hurricane Milton, and the second photography session will show the completed project that your business performed to restore the property.

These photos are still shot photography on the surface, and does not include drone photography.

$200 (payable by Venmo)

Offer Three: Customer Testimonial Videos following completion of work

In order to build up your business, it is important to show satisfied customers. For Hurricanes Helene and Milton, customers have lost their way of life and have been disrupted for months. Imagekraft’s purpose is to show your victory in restoring a customer’s property, and their normal way of living again.

It is Imagekraft’s hope that you and your business will provide comfort and relief to your customers, and they will voluntarily want to praise your work on camera. This is why we are offering a customer testimonial video shoot at the location of their restored property.

Imagekraft will record up to one hour of video of a talent and footage using two 4k cameras for both horizontal and vertical videos for social media. Of the video footage recorded, Imagekraft will edit ONE horizontal OR ONE vertical video usable for social media channels, (up to 3 minutes on either video of total run time). Price includes a first-round re-edit and approval. Imagekraft will provide you your final video via a mutually acceptable cloud drive for you to download. Music and voiceover will not be provided.

$200 (payable by Venmo)

It is my hope that these rates are affordable enough to help any business in need and will provide hope to you, personally. It will help me greatly, because these hurricanes have also disrupted my income, too. I hope you will take this opportunity for us to work together on restoring confidence in commerce and our way of life.

If you have any questions or need to discuss your project needs, please reach out to me personally, 727.314.5193 or email me at imagekraftagency@gmail.com . As of now, Hurricane Milton has not reached us yet, but I am hoping and praying that we are all safe and secure. Thank you.

Sincerely,

James Scheffel, Clearwater, Florida (hunkered in Palm Harbor)

P.S.: This offer is good until December 31, 2024

#hurricanehelene; #hurricanemilton; #criticalcommunication; #businessdisruption; #video; #photography; #aftermath

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Krafting an Image: The Official Podcast of the Imagekraft Agency

Podcast Season 2 is underway

From 2021 to 2024 drastic changes have been made behind the scenes. I moved away from the St. Louis area and have settled in Florida. I am making adjustments on the search engines, Imagekraft business pages, and putting new prices of my services on this website https://imagekraftagency.com. I will be sharing these updates as they happen on my podcast, as well as new enriching content about marketing.

More than a month ago, I jumpstarted Season 2 of Krafting an Image with a chat about branding, or what I call “Krafting an Image”. It is a nice throwback to the reason I started doing work for small to medium sized businesses in the first place. Imagekraft’s purpose has always been to keep small to medium sized businesses competitive, which is why this season, I am going back to the basics.

The second episode of the season, I just published last week before I flew back to St. Louis to visit family. I created I feel that could be described as a rant to all businesses who haven’t taken a marketing plan seriously. It is based upon my personal experience with a business introduced to me in January that began with high expectations and little detail.

I know it has been three years since Season One, so I know this season is highly anticipated 😉 . I will be releasing more episodes and hope to finish with six more before the end of the year. As I am writing this, I am thinking of my next episode will delve into SEO Tactics. I plan on having this completed in two weeks or less. If you want to learn more about what I will be discussing prior to Season 2 Episode 3, CLICK HERE.

Please make sure you make Krafting an Image your bookmarked or favorited podcast on Spotify or wherever you listen.

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Pay Per Click (PPC)

The largest search engine is Google, which is still holding pretty strong, which is why if you are going to invest into pay-per-click advertising (PPC), you will want to invest in Google Ads.

Google Ads’ closest competitors are the next largest search engines which carry their own marketing PPCs. Bing Ads by Microsoft Bing search engine is a part of the Microsoft Advertising, and Yahoo has Yahoo Advertising. There are also specialized categories of search engines within websites that operate in much the same way, such as Amazon Ads and Indeed. If you are considering Linked In advertising also by Microsoft, see social media ads.

In order for Imagekraft to get you discovered and engaging, we need to understand your target market and reach strategy. Secondly, we need to understand your budget for reaching your audience. Media spends should be considered as secondary after creative, targeted campaign planning and reach strategy. Why?

Our philosophy is simple. The better creative and the more targeted a campaign, the less dollars are necessary to spend in media. You can spend loads of dollars on a PPC campaign, only to come up empty. If you spend dollars that don’t work, then you will be less likely to try again. Additionally, if you have creative produced in advance, it can be used in other paid or free media opportunities, which could recoup your investments by retargeting toward another media type.

A misunderstood area of Search Engine Marketing comes back to length of investment. If you feel like you are doing your business justice though getting results in one to three months, and then pulling the budget, then you are doing your business an injustice. SEM works through a campaign commitment. Consistency is the key. This is why, Imagekraft Agency requests a six-month minimum.

These forms of PPC generally begin with a well-planned investment, a campaign calendar, and carefully followed analytics during your campaign (s). Imagekraft Agency recommends that a standard pay-per-click campaign provides much more traction through photos, branded graphics, and videos. See our creative services page for more ideas.

Ready to discuss your next PPC campaign? Do you still have questions about PPC? Feel free to contact us for a free 30-minute consultation.

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Krafting an Image: Imagekraft Agency’s New Podcast

Imagekraft Agency is proud to release a new marketing podcast. Topics will range in areas of advertising, sales promotions and public relations.

Specifically, we will delve into digital marketing such as search engine optimization (SEO), AdSense by Google and other PPC dashboards, Facebook Advertising and more. Other topics include creative service production such as graphic design in areas of marketing materials and branding.

Our first podcast starts with video production, especially as how it relates to differentiating social media and digital production on a smaller scale up to larger video productions. We discuss pre-production, production and post production. This first podcast also briefly touches upon on camera talent, scripts and music selection.

Our podcast is hosted by Imagekraft Agency’s founder, James Scheffel, who is no stranger to hosting a show. James Scheffel began in radio broadcasting nearly thirty years ago before choosing a central career in marketing management and creative services.

Below is Episode One Season One from Spotify. Season Two is underway with two new episodes also on Spotify! You can also go to the main Podcast page by clicking here.

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Start Up Business Welcome Meeting

Share your new business in front of a small group.  Come over to our office Wednesday October 7th to Suite 409 to the Riverbender Building for introductions with questions and answer sessions in group. 

We are small business friendly and love to create and develop new brands. The meeting is free of charge and open to the first four start-up businesses.  We are limiting number of people in board room to under ten and spreading chairs out.  We request that you wear a mask for safety.

There is no obligation to use Imagekraft Agency services.  To register in advance, please email metroeast@imagekraftagency.com or text 618.979.8413 with your name and company name.  We ask that you arrive promptly at 6pm.  

200 West Third Street, Suite 409 Alton, Illinois 62002

​We look forward to seeing you next Wednesday!

​​Learn More About Our Services

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Remodeling?

Since 1997, I have been a part of home remodeling marketing and advertising campaigns.

In St. Louis, here are some of the brands that I have further developed: Sears HomePro, Helitech, Midwest Basement, Spengler, Jacob Sunroom, Turf Gator, Jerry Kelly, Amazing Siding, Berry Construction, Greenmark Home Performance, Schneider Roofing, T’s Turf and Mole, Riverbend Tree Service and Prairie Home Alliance.

Imagekraft Agency provides additional services for clients that go beyond our social media, web sites and video content production. This includes lead generation training, script writing, producing even materials and media exposure before and during an event.

If you need home remodeling marketing and you want an agency that understands your industry, join us at The Imagekraft Agency.

Feel free to call me if you have any questions.
Sincerely,
James Scheffel

The Imagekraft Agency

www.imagekraftagency.com

Call us