Podcast Season 2 is underway

From 2021 to 2024 drastic changes have been made behind the scenes. I moved away from the St. Louis area and have settled in Florida. I am making adjustments on the search engines, Imagekraft business pages, and putting new prices of my services on this website https://imagekraftagency.com. I will be sharing these updates as they happen on my podcast, as well as new enriching content about marketing.

More than a month ago, I jumpstarted Season 2 of Krafting an Image with a chat about branding, or what I call “Krafting an Image”. It is a nice throwback to the reason I started doing work for small to medium sized businesses in the first place. Imagekraft’s purpose has always been to keep small to medium sized businesses competitive, which is why this season, I am going back to the basics.

The second episode of the season, I just published last week before I flew back to St. Louis to visit family. I created I feel that could be described as a rant to all businesses who haven’t taken a marketing plan seriously. It is based upon my personal experience with a business introduced to me in January that began with high expectations and little detail.

I know it has been three years since Season One, so I know this season is highly anticipated 😉 . I will be releasing more episodes and hope to finish with six more before the end of the year. As I am writing this, I am thinking of my next episode will delve into SEO Tactics. I plan on having this completed in two weeks or less. If you want to learn more about what I will be discussing prior to Season 2 Episode 3, CLICK HERE.

Please make sure you make Krafting an Image your bookmarked or favorited podcast on Spotify or wherever you listen.

The largest search engine is Google, which is still holding pretty strong, which is why if you are going to invest into pay-per-click advertising (PPC), you will want to invest in Google Ads.

Google Ads’ closest competitors are the next largest search engines which carry their own marketing PPCs. Bing Ads by Microsoft Bing search engine is a part of the Microsoft Advertising, and Yahoo has Yahoo Advertising. There are also specialized categories of search engines within websites that operate in much the same way, such as Amazon Ads and Indeed. If you are considering Linked In advertising also by Microsoft, see social media ads.

In order for Imagekraft to get you discovered and engaging, we need to understand your target market and reach strategy. Secondly, we need to understand your budget for reaching your audience. Media spends should be considered as secondary after creative, targeted campaign planning and reach strategy. Why?

Our philosophy is simple. The better creative and the more targeted a campaign, the less dollars are necessary to spend in media. You can spend loads of dollars on a PPC campaign, only to come up empty. If you spend dollars that don’t work, then you will be less likely to try again. Additionally, if you have creative produced in advance, it can be used in other paid or free media opportunities, which could recoup your investments by retargeting toward another media type.

A misunderstood area of Search Engine Marketing comes back to length of investment. If you feel like you are doing your business justice though getting results in one to three months, and then pulling the budget, then you are doing your business an injustice. SEM works through a campaign commitment. Consistency is the key. This is why, Imagekraft Agency requests a six-month minimum.

These forms of PPC generally begin with a well-planned investment, a campaign calendar, and carefully followed analytics during your campaign (s). Imagekraft Agency recommends that a standard pay-per-click campaign provides much more traction through photos, branded graphics, and videos. See our creative services page for more ideas.

Ready to discuss your next PPC campaign? Do you still have questions about PPC? Feel free to contact us for a free 30-minute consultation.

Real Estate sites need photos!

Imagekraft Agency recognizes that realtors need to spend more time selling homes, rather than taking pretty pictures.

In order to be competitive in a home buying market, realtors can be overwhelmed by multiple sites and apps featuring the home they are selling.  People are visual and like to imagine themselves in the home that is being sold.  We have determined that the more photos a home has, the higher likelihood a buyer will respond.

We are introducing our digital real estate photography services at an introductory rate of $100 per home up to 50 photographs.    If you are presently using another service, please give Imagekraft Agency an opportunity to earn your business at a competitive rate.  Imagekraft will also do photo correction, tagging photographs and uploading for a nominal fee.

If you are a business still stuck in the digital strategies of 2010, it’s time to take notice!

The trend continues that audiences are using the Internet to absorb news and entertainment, and that is nothing new. In response to this trend, most small businesses seem to have a marketing strategy that ignores traditional media for advertising in favor of publicity and social media postings.    It seems like it would make sense, however algorithms often stand in the way of achieving a larger audience, and only a few people may see posts.

If you haven’t noticed, social media has steered the direction of both live and pre-recorded video for content.  Whether through social media or fresh web site content, video is the direction to go to be found.

Imagekraft Agency in conjunction with Edward Ashton Productions, wishes to help your business navigate video’s new golden age presenting a number of video strategies that will drive more traffic between your web site and social media sites.

Your videos will depend upon your products, services and the creative that drives the content.   We are able to do simple videos from a business personality stand-up to a branded content video.  Videos can be a few seconds to a full program.

Find out more by seeing our video page.

Please contact us for more information and a free thirty-minute consultation.