The largest search engine is Google, which is still holding pretty strong, which is why if you are going to invest into pay-per-click advertising (PPC), you will want to invest in Google Ads.
Google Ads’ closest competitors are the next largest search engines which carry their own marketing PPCs. Bing Ads by Microsoft Bing search engine is a part of the Microsoft Advertising, and Yahoo has Yahoo Advertising. There are also specialized categories of search engines within websites that operate in much the same way, such as Amazon Ads and Indeed. If you are considering Linked In advertising also by Microsoft, see social media ads.
In order for Imagekraft to get you discovered and engaging, we need to understand your target market and reach strategy. Secondly, we need to understand your budget for reaching your audience. Media spends should be considered as secondary after creative, targeted campaign planning and reach strategy. Why?
Our philosophy is simple. The better creative and the more targeted a campaign, the less dollars are necessary to spend in media. You can spend loads of dollars on a PPC campaign, only to come up empty. If you spend dollars that don’t work, then you will be less likely to try again. Additionally, if you have creative produced in advance, it can be used in other paid or free media opportunities, which could recoup your investments by retargeting toward another media type.
A misunderstood area of Search Engine Marketing comes back to length of investment. If you feel like you are doing your business justice though getting results in one to three months, and then pulling the budget, then you are doing your business an injustice. SEM works through a campaign commitment. Consistency is the key. This is why, Imagekraft Agency requests a six-month minimum.
These forms of PPC generally begin with a well-planned investment, a campaign calendar, and carefully followed analytics during your campaign (s). Imagekraft Agency recommends that a standard pay-per-click campaign provides much more traction through photos, branded graphics, and videos. See our creative services page for more ideas.
Ready to discuss your next PPC campaign? Do you still have questions about PPC? Feel free to contact us for a free 30-minute consultation.